Brooke Shields Quietly Launched a Haircare Line—And It’s a Game-Changer for Aging Hair (2025)

If you've noticed Brooke Shields' hair looking especially great lately—shiny, healthy and bouncy—there's a good reason. The 59-year-old model and actress quietly launched her haircare brand Commence in June 2024 with three products, and has since rolled out three more. The line was made for the specific biological challenges women over 40 face, including thinning hair, brittleness, a lack of shine and a dry, irritated scalp.

"I learned from the Commence community that a huge part of a woman’s identity was affected by their hair changing over 40," Shields said in a recent Mother's Day Zoom event with her daughters, Rowan and Grier. "They asked me to research and help solve this individual problem."

The brand features the Commence Complex, which is infused with peptides, pre- and post-biotics, plant stem cells and alfalfa sprout extract. It works to support hair growth, volume and a healthy scalp. "To look at your scalp as skin is so important," Shields said. "We only focus on the part we see—hair, which starts at the root. If you want the healthiest hair, treat it starting from the root."

Although Commence was made specifically for more mature hair, Shields said her daughters and their friends love it too. “Even though the Commence products are not intended or marketed to younger generations, my girls and their friends love them, even for preventative measures," she said. "Some of my favorite memories with my girls had to deal with their scalp and hair; they could be fussy, and I could run my hands through their scalp, which was so calming to them," she continued. "There has always been a real connection in hair."

Below, get started on your healthy hair journey with Brooke Shields' favorite products.

Brooke Shields' Go-To Haircare Products

1. Starter Set, $80

You can buy each product separately, but this 4-piece kit saves you $10. You get Detoxifying Shampoo, which removes dirt and oil without stripping the scalp; Probiotic Smoothing Conditioner, a lightweight formula that balances the scalp and leaves hair shiny; Shine-Enhancing Detangler, for smoothing strands and protecting them from heat; and Root Serum, which calms a stressed scalp and supports hair density and thickness.

Related: 10 Best Dry Shampoos, Tested by Celebrity Stylists

2. 2-in-1 Instant Dry Shampoo, $21

Most "instant" shampoos leave hair feeling dry, but not this one. It absorbs excess sebum and oil, while also moisturizing any dry areas of the scalp. You'll have the root volume and fresh feel you want without the gritty texture.

Related: The 16 Best Curly Hair Products, According to Celebrity Stylists

3. 3-in-1 Leave-In Conditioner, $26

Apply this lightweight, leave-in conditioner post-shower for increased shine, less frizz and seriously soft strands. It even acts as a heat protector.

Related: 5 Best Hair Colors to Look Younger, According to Celebrity Colorists